Butter.ATL Founder Brandon Butler and Monday Night Brewing Brewmaster Peter Kiley announce the launch of The 404 Fund – a donor-advised fund created in partnership with Community Foundation for Greater Atlanta. Guided by an advisory board made up of local community and civic leaders, The 404 Fund has a mission to support the city of Atlanta through scholarships and grants, youth education and employment initiatives, housing and food insecurity services, and mental health programs.

While the 404 Fund will be active year-round, its official launch will aptly coincide with 404 Day™ – an annual celebration of all things unique to Atlanta, marked by ATL’s original “404” area code and taking place every April 4. In addition to multiple events lined up to support The 404 Fund that week, Monday Night Brewing will launch its 404 Atlanta Lager – the first product/service to give directly to The 404 Fund.

“Atlanta gives so much, so we wanted to find a way to reciprocate the love and create unique ways for individuals and businesses to have the access, opportunities, and resources needed to contribute to what makes Atlanta continue to thrive,” said Butler. “We hope Atlantans are excited to join us in celebrating and giving back to our great city.”

ABOUT THE 404 FUND

With a goal to connect and collaborate with individuals and businesses that are already active in and passionate about preserving Atlanta’s culture, The 404 Fund immediately aligned with the 404 Collective, a group of civic-minded Black-owned, Atlanta-based businesses, that have been supporting the Atlanta community with civic-focused events and activations since 2000, the largest of which is 404 Day.  The 404 Collective includes:

• Bam Sparks of Trap Music Museum

• Bem Joiner and Tory Edwards of Atlanta Influences Everything

• Jah Rawlings of AEBL/Finish First

• Butter.ATL, led by Butler, is also a founding member of The 404 Collective

They then added additional community and civic leaders including:

• Joel Iverson, Co-Founder of Monday Night Brewing

• Melissa Proctor, CMO of Atlanta Hawks

• Sherri Daye Scott, EVP, Audience Development and Engagement for WABE

• Kyle Stapleton, Head of Global Firm Engagement, Sustainability at McKinsey & Company

Key initiatives of The 404 Fund include:

• The 404 Fund bridges the opportunity gap.

  • The 404 Fund’s annual 404 Day Scholarship supports Atlanta University Center students facing financial hardship, and empowers local businesses and community organizations with essential grants.

• The 404 Fund invests in Atlanta’s future leaders.

  • The 404 Fund provides youth education workshops, back-to-school drives, and resources to help young people reach their full potential.

• The 404 Fund believes everyone deserves the essentials.

  • The 404 Fund supports local food kitchens, and the annual 404 Community Giveback tackles housing and food insecurity in Atlanta.

• The 404 supports mental wellbeing.

  • The 404 Fund with local organizations to increase access to mental health resources and reduce the stigma surrounding mental healthcare.

“Atlanta is lucky to have so many great organizers working to solve our city’s challenges. The 404 Fund will give these leaders the platform and resources they need to continue making a difference,” said Kiley. “I hope The 404 Fund inspires all Atlantans - both people and businesses - to figure out how to give back to their community and help create a better Atlanta for everyone. Atlanta’s problems are not necessarily unique, but how we come together to address them will be.”

DRINK TO GIVE BACK: 404 ATLANTA LAGER BY MONDAY NIGHT BREWING

In support of all things 404, Monday Night Brewing will launch its 404 Atlanta Lager, of which 4.04% of net proceeds will go toward The 404 Fund. Made in Atlanta and for Atlanta, 404 Atlanta Lager is a laid-back brew – refreshingly light yet flavorful enough to appease any palate – from beer aficionados to occasional sippers.

In honor of Atlanta and with 4.04% of net proceeds dedicated to The 404 Fund, Monday Night Brewing is launching 404 Atlanta Lager. Brewed in the heart of Atlanta, 404 Atlanta Lager is a smooth, easy-drinking beer for any occasion. Featuring a Pilsner malt base and gently hopped with Saaz and Columbus, 404 Atlanta Lager is mellow and refreshing with light aromas and a relaxed 4.04% ABV. 404 Atlanta Lager will be available in stores in six-packs of 12-ounce cans at grocery and package stores, and on tap at select local bars and restaurants, and Monday Night’s two Atlanta taprooms.

“Our goal was to craft a beer with a flavor profile that would be accessible and palatable to all of the different taste buds that make up our diverse city,” Kiley continued. “If you associate yourself with the ATL, this beer was made especially for you.”

404 DAY EVENTS TO SUPPORT THE 404 FUND

• 404 DAY SCHOLARSHIP GALA – Wednesday, April 3 at Monday Night Garage, 6 to 10 p.m.

  • Presented by Centennial Yards and the Atlanta Falcons, the inaugural 404 Scholarship Gala is an event that will enable members of Atlanta’s community to engage with and support The 404 Fund’s launch and initiatives. Proceeds from the Gala will go towards the 404 Fund. Guests will enjoy  a delicious meal, drinks, and amazing entertainment - all while making a tangible difference in the heart of the ATL.

  • Tickets to attend The 404 Scholarship Gala are available for purchase HERE.

• 404 DAY BLOCK PARTY & SCHOLARSHIP DONATION – Thursday, April 4 at Monday Night Garage  / Lee + White District West End

  • Atlantans are invited to celebrate the city’s culture with local food vendors, Black-owned businesses, and activities for all ages. Proceeds from the day will go towards the 404 Fund. A special scholarship check presentation from The 404 Fund will begin at 4:04pm during the block party.

For more information about The 404 Fund, to apply for a grant, and to learn more about 404 Day events related to The 404 Fund, visit www.Official404Day.com.  To stay up-to-date on news and announcements about The 404 Fund, follow @the404fund on Instagram. More information about Monday Night Brewing and 404 Atlanta Lager can be found here.