During the NFL season, Twin Peaks will donate $10 to Tunnel to Towers Foundation for every NFL touchdown scored in the regular season. That’s a touchdown by any player on any team in any game. This is an effort to raise money for the nonprofit Twin Peaks holds dear to their heart—our brave armed forces. People can track Twin Peaks' progress to reach its goal, and guests can donate on their own here.

The Tunnel to Towers Foundation is a charitable organization in tribute to New York Fire Department firefighter Stephen Siller, who died on Sept. 11, 2001, during the September 11 attacks. The foundation operates as a tax-exempt 501 non-profit organization, raising over $500 million for first responders and their families.