Sierra Nevada Partners with Second Helpings Atlanta to Fight Food Insecurity Through Dankful IPA Program
Sierra Nevada Brewing Co. is partnering with local nonprofit Second Helpings Atlanta to fight food insecurity and help communities impacted by the COVID-19 pandemic. The organization is one of many beneficiaries to receive funds from the $1 million pledged to be donated this year by Sierra Nevada.
In August, Sierra Nevada unveiled its new program centered around the release of Dankful IPA, a generously hoppy beer launched to help the brewery raise awareness for a variety of nonprofits working to support local communities. A hoppy West Coast-style IPA, Dankful is now available at retail stores across the country. The beer is 7.4% ABV with 55 IBU’s and resinous flavor notes of pine and tropical fruit.
“Our goal is to support communities in our backyard and beyond, with a focus on urgent needs for many people right now,” explained Sierra Nevada Vice President Sierra Grossman. “Dankful allows us to focus on what we do best: supporting the causes we believe in and brewing great beer.”
As the pandemic continues, more families are experiencing food insecurity. And this is when Second Helpings Atlanta steps up, rescuing fresh, nutritious, surplus food from grocers and restaurants, and delivering it to hunger relief organizations.
“Sierra Nevada’s commitment to community empowers us to continue to feed those in need,” said Andrea Jaron, Executive Director of Second Helpings Atlanta. “Partnerships like this make the work we do possible. We’re inspired by Sierra Nevada’s ongoing effort to constantly innovate and help make real change."
Second Helpings Atlanta still needs volunteers and urges the local community to contribute. Volunteers can commit to driving a regular route each week or month and be part of a team that works together to make sure nutritious, surplus food reaches people across Metro Atlanta.
Sierra Nevada is partnering with new nonprofits each quarter, allowing the brewery to be nimble and immediate in its efforts. “Rather than making donations contingent upon Dankful sales, we’ve committed to at least $1 million in donations over the next year,” explained Communications Director Robin Gregory. “This is a way to provide immediate support for nonprofits doing critical work in our communities.”
Philanthropy has long been an integral part of Sierra Nevada’s DNA. During the start of the COVID-19 crisis, the brewery worked with Enloe Medical Center to produce VTM—a necessary tool for COVID testing. In 2018, the brewery organized Resilience Butte County Proud IPA, a crowdsourced fundraising effort that raised nearly $10 million for the local community after the deadly Camp Fire.
About Sierra Nevada Brewing Co.
Inspired by frequent trips to the Sierra Nevada mountain range, Ken Grossman founded Sierra Nevada Brewing Co. in 1980. Highly regarded for using only the finest quality ingredients, Sierra Nevada has set the standard for craft brewers worldwide with innovations in the brewhouse and in its sustainability efforts. The pioneering spirit that launched Sierra Nevada now spans both coasts with breweries in Chico, California and Mills River, North Carolina. Sierra Nevada is famous for its extensive line of beers including Pale Ale, Hazy Little Thing®, Torpedo® and a host of seasonal, specialty and limited release beers. Learn more at www.sierranevada.com.
About Second Helping
Second Helpings Atlanta (SHA) is a nonprofit food rescue organization whose mission is to reduce hunger and food waste in the Metro Atlanta area by rescuing healthy, nutritious, surplus food and distributing it to those in need. With a community of over 400 volunteers, SHA serves as the link between our network of food donors and partner agencies who feed the hungry every day. For more information, please visit SecondHelpingsAtlanta.org or follow on Facebook, Instagram and Twitter.